Precise, scalable and secure indoor navigation in the retail sector
Our solutions for goods and service providers, supermarkets, retail outlets, shops, retail stores, or specialized stores
Personalized in-store navigation – more sales, higher customer loyalty
Indoor navigation ensures that customers can reliably find products, preventing lost sales due to frustrated shoppers who cannot locate the items they want. Targeted offers can also be displayed along the way, encouraging impulse purchases and increasing the value of the shopping cart. Navigation is conveniently carried out via the customer app and can be linked to customer cards or individual preferences . This creates a tailor-made shopping experience that not only increases satisfaction but also strengthens customer loyalty in the long term.
Location-based Engagements and Promotions
Location-based information allows relevant information to be displayed at the right moment. For example, current offers such as reduced-price soft drinks can be displayed near the beverage section, matching the shopping context and the customer's preferences. In waiting areas, where customers are usually receptive to information, such as at the fresh food counter, targeted promotions can be placed, for example for salads or cheese. The result is a pleasant, discrete shopping experience with relevant additional information that also increases sales opportunities.Customer flow analysis
With precise position data on customer movements in the store, store managers can analyze which areas are particularly frequented and where purchases are most likely to be made. Metrics such as dwell time or conversion rates can be evaluated specifically according to location. In addition, the system enables A/B testing for product placements or digital advertising to identify specific optimization potential in store layout and marketing.